“COMOCULTURE is an online and offline lifestyle destination launched in Dubai in 2017. A curation of European and local Gulf brands that have great personality and special character; a universe of ‘fast lifestyle’ with main categories of: Health, Beauty, Accessories, and Lifestyle.”

zerad were retained to support COMOCULTURE with many tasks, ranging from editing press releases and web copy, developing creative campaigns, advising on their go-to-market strategy, evaluating and improving retail store design and visual merchandise planning, advising on customer-facing communications, establishing distribution relationships in the GCC, all the way to scouting serious private equity funding partners and making key introductions.

www.comoculture.com

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3D renderings of retail layout improvements proposed to client

3D renderings of retail layout improvements proposed to client

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Samples of a creative theme developed by zerad for comoculture, for a strategic digital crowdfunding campaign that contained 3 separate campaign themes over six weeks in 2018. Como’s brief was to gain traction for their crowd-funding initiative which had been slow in the first three weeks.

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This particular theme was a Part 1 of a three-pronged digital campaign;

Part one - Tease

Part 2 - Inform

Part 3 - Close

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The idea here, was to leverage famous examples of when individuals had missed investment opportunities, only for the start-up to now be a well known household name. We played on ego, fear of missing out, and the innate desire to make more of oneself, in order to target our specific investor base.

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Pia Naera